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What's the project about?

A strategised portfolio plan for Cuisinart's cast Iron Double Burner, focusing on proposed plans for improvising the company's product portfolio to expand their client base and increase their product value.

This project includes detailed research about the company's history, growth statistics, product details, market competitors, user segments and a strategic plan for product expansion in future.

Tools used : InDesign, Adobe Photoshop

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Brand 

reliability

Technological innovations 

Product 

durability

Cost

differentiation

Design 

updates

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