top of page
Pastel Gradient

Let's pause for paws!

Pawse

FREE-Dog-Paw-Print-Clipart-Black_edited_
FREE-Dog-Paw-Print-Clipart-Black_edited_

Pawse is a revolutionary mobile application designed to simplify and enhance the pet ownership experience. Tailored for pet lovers of diverse lifestyles, the app provides a comprehensive solution for managing the well-being and needs of beloved animals. Whether you're a busy professional, a student, or someone with a flexible schedule, Pawse is your trusted companion in pet care.

ROLE​

TIMELINE

SKILLS

TOOLS

TEAM

UX / UI Designer

User Researcher

Sept 2021 - January 2022

UX Design

UI Design

User Research

User Interviews

Information Synthesis

Visual Design

Wireframing & Prototyping

Team Collaboration

Figma

FigmaJam

Adobe XD

Sketch

Miro

Mural

Sahil

Gayatri

3. Ideate

User story
User flow
Information architecture
Vignettes

FREE-Dog-Paw-Print-Clipart-Black_edited_

About the project

 Millennials and the Gen Z often treat their furry friends as beloved family members. However, it can be tough to keep track of all the info about appointments, vaccinations, or sorting through a mess of notes. Plus, finding a vet in a hurry is no walk in the park.

Problem

Objective

Designing a user-friendly and intuitive app designed to streamline the essential tasks for pet owners. This all-in-one solution will simplify the process of scheduling appointments, organizing important documents, setting reminders for
vaccinations, checkups, and
parasite treatments.

​User-friendly app with a straightforward and uncluttered interface, allowing users to effortlessly make online appointments, maintain a pet calendar, receive timely reminders, and store all your pet-related documents in a single, easily accessible place.

Solution

FREE-Dog-Paw-Print-Clipart-Black_edited_

Design process

clipart1921669_edited_edited.png
Screenshot_2023-10-19_at_22.30.58-removebg-preview (1).png
Screenshot_2023-10-19_at_22.31.55-removebg-preview.png

2. Analyze

Data analysis & synthesis
User personas
Empathy map
Competitive analysis
User journey map

4. Design

Wireframes
Color schemes
Typography
Illustrations
Prototyping

1. Discover

Market research
Secondary research
Competitor landscape
User interviews
Surveys

FREE-Dog-Paw-Print-Clipart-Black_edited_

Empathy Map

In my user-centered design journey, I first gathered insights through interviews and observations. Then, I identified key user types, shaping how we design things. Using the Empathy Mapping process, I made a visual guide showing what users say, think, feel, and do.

This guide helped our team understand users better. By updating it with feedback, the guide evolved and helped us create a design that's more caring, effective, and user-friendly for our audience.

Empathy Map (Template).png
FREE-Dog-Paw-Print-Clipart-Black_edited_

Target Audience  &  User Personas

In creating user personas, I carefully studied users through interviews and observations, turning the gathered insights into relatable characters like Lucas, the busy realtor, and Marie, the calm psychologist. By looking through their eyes, I understood their daily challenges and needs.

These personas became a guide for designing an app that truly understands and helps users. Through ongoing adjustments based on feedback, the personas evolved to stay in tune with users' experiences.

- He may find it challenging to locate pet care apps that cater to the specific needs of Chihuahuas.

- Despite a flexible schedule, Diego may sometimes struggle to balance his work responsibilities with Luna's care.

view-adorable-chihuahua-dog-spending-tim

Architect

Diego, 41

ABOUT

PAIN POINTS

Diego is an architect with a passion for design and a deep love for his Chihuahua named Luna. He enjoys a relatively flexible work schedule and values Luna's companionship and well-being.

- Drawn to visually appealing apps and would appreciate a pet care app with a sleek and modern design.

- He wants an app that understands the unique needs of Chihuahuas, such as feeding routines and playtime.

- Diego appreciates the flexibility to manage Luna's care around his work meetings and site visits.

MOTIVATIONS

portrait-wrinkled-grandmother-holds-white-cat-hands-stays-home-during-pandemic-outbreak-we

Psychologist

Marie, 61

ABOUT

PAIN POINTS

MOTIVATIONS

- She wants to closely monitor Salt's health, including medication schedules and regular vet check-ups.

- Wants to access reliable information about cat care and behavior.

- Marie finds comfort and stress relief in her cat's presence and wants an app that can enhance her pet-owner bond.

- Marie struggles with using complex app interfaces, so the app should be user-friendly and straightforward.

- She sometimes gets overwhelmed by conflicting information online

regarding cat care.

Marie is a psychologist with a tranquil and organized lifestyle. She has a tabby cat named Salt, who provides her with companionship and relaxation. Marie values her pet's well-being as an essential part of her life.

Medical student

Prachi, 24

ABOUT

MOTIVATIONS

PAIN POINTS

- Balancing a rigorous academic schedule with cat care can be challenging for Meera.

- She may struggle to find the time and ideas to keep Pepper mentally simulated.

Prachi is a medical student with a hectic academic schedule. She has a Russian Blue cat Pepper. Meera values her cat's physical and mental well-being but often finds it challenging to manage her time.

- An app that can suggest exercise routines and mental stimulation activities for unpredictable work schedule.

- App that can fit into her busy schedule, helping her manage her cat's needs efficiently.

- keep track of vaccinations, medication, and overall well-being.

Realtor

Lucas, 35

- He struggles to find time for his dog due to his demanding job, making it hard to give Max the attention and care he deserves.

- He often misses vet appointments or grooming sessions due to his busy schedule.

MOTIVATIONS

PAIN POINTS

ABOUT

Lucas leads a busy and fast-paced life. He has a French Bulldog named Max, and they share a close bond. Lucas often works long hours, including weekends, and needs a convenient way to manage Max's care.

- Find a pet care app that offers him convenience in scheduling dog walks, grooming, and vet appointments around his unpredictable work schedule.

- Time-saving features like automatic reminders for vaccinations and medication schedules.  

- Stay connected with Max and monitor his well-being, even when he's at work or out of town.

Pawse

Sign up

Create User Profile

Create Pet Profile

Log in

Main
Screen

Dashboard

Calendar

Insurance

Vaccination

Health

Shopping

Blogs \
Training

FREE-Dog-Paw-Print-Clipart-Black_edited_

Information Architecture

FREE-Dog-Paw-Print-Clipart-Black_edited_

UI Kit

Frame 280232.png
buttons.png
Font.png
Typeface.png
FREE-Dog-Paw-Print-Clipart-Black_edited_

The UI kit

This UI Kit is a collection of consistent buttons, icons, and colors to ensure a unified look. This kit streamlines design, making the app visually appealing and user-friendly. It acts as a foundation for smooth collaboration within the team, ensuring a polished final product.

FREE-Dog-Paw-Print-Clipart-Black_edited_

Main Screens

1. Onboarding
 

Onboarding screens familiarize users with the main functions of the application by creating a pet profile and entering the necessary information of their pets.

2. Creating Profiles
 

The pet profile section provides a personalized space to capture and manage essential details about pets, ensuring a tailored and delightful user experience.

Profile - About.png
Calendar.png

3. An optimized Calendar
 

The pet calendar seamlessly organizes your pet's schedule, making it easy for users to keep track of important events, appointments, and activities.

4. Tracking Vaccinations
 

The vaccinations feature ensures the pet's health is a top priority by keeping track of upcoming vaccinations, receiving timely reminders, and access to the prior documents.

Group 21.png
Group 22.png

5. Pet Insurance
 

A feature to explore customizable plans to safeguard pet's health and ensure they receive the best care, by allowing users to access necessary information in one place.

Group 17.png
Group 18.png

6. Nutrition
 

This space allows the user to discover tailored nutrition plans and delicious recipes to keep their pet healthy and happy.

Group 24.png
Group 23.png

7. Shopping
 

Here a user can find a curated marketplace filled with top-notch pet essentials from toys, food, medication to 
grooming tools and more. 

Group 25.png
Group 26.png

8. Blogs and Training
 

A dedicated space for paw parents seeking training tips, health advice, or heartwarming stories from an array of pet communities and individuals from all over the world.

Group 27.png
You may also like
bottom of page