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Gayatri Shah

Senior Designer with 6 years of experience in design, and a strong proficiency for UX Design & Research. Master’s in Design candidate (2024) specializing in

UX Design, Design Research & Strategy.



UX Design • UI Design • Interaction Design Wireframing • Prototyping • Design Systems Information Architecture • Responsive Design



User Research • Usability Testing • A/B Testing Surveys • Interviews • Persona Development User Journey Mapping • Strategic Design


Visual Design

Typography • Color Theory • Iconography Layout Design • Illustration • Brand Design



Adobe Creative Suite • Figma • Sketch InVision • Miro • Mural • Microsoft Office AutoCad • SketchUp • Enscape • Revit


Leadership Excellence:

Senior Designer and Founder at FusionForm Design

Studio, guiding diverse design projects.

Team Leadership:

Led cross-functional teams, fostering a collaborative and creative environment.

Innovation and Client Focus:

Proven record in driving innovation, client-focused solutions, and exceeding expectations.

Cultural Influence:

Inspired a culture of learning and excellence within design teams.

Community Impact:

Contributed by teaching underprivileged

children at a local NGO


Master of Design (MDes)

UX Design, Research & Strategy

Institute of Design at IIT

2022 - 2024 | Chicago, USA

Master of Arts (MA)

Interior and Spatial Architecture

University for the Creative Arts

 2018 - 2019 | London, UK

Bachelor of Arts (BA)

Interior Architecture

Dr B N College of Architecture (BNCA) 2013 - 2017 | Pune, India


UX Design Professional Certificate


Alliance Française de Poona


DELF - Level B2 (French language)



Goethe Institut Indien

Goethe Zertifikat - Level B1 (German)


Teacher at a Children’s NGO • Guitarist • Linguist • Baker • Hiker

Work Experience

Experience Designer and Researcher

Environmental Design Group (EDG)
May 2023 - Aug 2023 // Chicago, IL

  • Led user research (surveys + interviews) for 20 potential customers, revealing crucial insights into furniture design and functionality preferences.

  • Analyzed and synthesized user data, leading to the development of a new bespoke collection of premium sofas with a 15% boost in pre-orders.

  • Conducted thorough usability tests on the company’s website, identifying navigation pain points for effective redesign.

User Researcher & Strategist
UChicago Medicine | Sponsored Project

Jan 2023 - April 2023 // Chicago, IL

  • Conducted 15+ in-depth user interviews with UChicago Medicine stakeholders, shaping patient-centric service design strategies, and fostering trust and empathy.

  • Applied Mix Methods User Research and Data Analysis techniques,
    crafting a comprehensive service blueprint addressing healthcare

  • Executed streamlined delivery visualization, enhancing holistic patient experiences in a home setting, while collaborating within a cross-functional team and diverse perspectives.

Exhibition Design Graduate Assistant
Institute of Design (IIT)
Oct 2022 - Jan 2023 // Chicago, IL

  • Led as Exhibition Designer with Design Museum Chicago for Institute of Design’s 85th anniversary, enhancing the event’s impact on the audience.

  • Conducted design research to identify opportunities to create visually engaging and cohesive displays, optimizing the overall
    exhibition experience.

  • Crafted timber display tables, showcasing attention to detail
    and craftsmanship.

UX Designer and Researcher
Feb 2022 - June 2022 // Remote, IND

  • Conducted user research for 3 mobile apps, achieving improvement
    in user satisfaction.

  • Crafted user flows, wireframes, and prototypes in a team setting for an
     platform, and a banking app enhancing product discoverability.

  • Analyzed data to optimize 2 websites, resulting in a 15% increase in
    user engagement.


Principal & Founder
FormFusion Design Studio
Oct 2021 - Present // Pune, IND

  • Spearheaded design and execution of 5 diverse interior architecture projects, achieving 20% growth in referrals.

  • Led and employed a team of designers and engineers to significantly improve project efficiency.

  • Collaborated with skilled craftsmen, ensuring high-quality execution and a 30% reduction in project timelines.

  • Applied user-centered design principles to create innovative and functional solutions.

Senior Interior Architect Lead

AMA Design Studios

Sept 2020 - Jan 2022 // Pune, IND

  • Led 8 high-profile architectural projects with a client-focused approach.   

  • Managed a team of designer and engineers, fostering skill development and collaboration.

  • Sourced premium materials, showcasing expertise in selection and optimization.

  • Created 200+ designs, effectively communicating complex concepts.

  • Coordinated project timelines and budgets, applying strong project management skills for project delivery with cross-functional teams.

Senior Design and Sales Expert

Sept 2019 - Sept 2020 // Pune, IND

  • Led the delivery of 40+ innovative modular furniture projects.•   

  • Managed custom furniture projects, conducting client meetings.

  • Applied strong sales acumen for revenue growth and client satisfaction.

  • Orchestrated cross-functional teams for seamless project execution.

  • Cultivated and maintained strong client relationships.

  • Integrated innovative design solutions for enhanced project outcomes.

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